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Latest deals...
 
Kantar Media (WPP) invests in media intelligence firm, Biscience
28-July-2015 | Digital Marketing | Investments
WPP`s subsidiary Kantar Media has invested in BIScience - a data analytics firm specialising in platforms for cross-channel and multi-country digital media monitoring, planning and optimization. The firm`s global coverage spans over 60 territories, with cross-channel intelligence and analytics for display, mobile, video, and programmatic media covering more than 500,000 publishers worldwide. Clients include Conduit, Digilant, Funbox, Matomy and the Media Initiatives Group. Founded in 2009, BIScience employs over 35 people and is based in Tel Aviv with an office in New York. Kantar Media`s investment in BIScience will enable the daily tracking of 22 million publisher pages and monthly tracking of 14.5 million campaigns in over 35,000 ad platforms.
For more details...
Nikkei Inc acquires Financial Times newspaper from Pearson plc for GBP 844 million
23-July-2015 | Newspapers | M&A
The UK media group, Pearson plc divested its business newspaper, Financial Times to the Japanese media group, Nikkei Inc for GBP 844 million. The Financial Times has a combined paid print and digital circulation of 720,000.
For more details...
Microsoft acquires Israeli cyber security firm Adallom for USD 320 million
20-July-2015 | Cyber Security | M&A
Microsoft plans to acquire the Israel-based cyber security company Adallom for USD 320 million. Adallom develops security technology for cloud platforms and services. Founded in 2012 has 80 employees in Israel and the United States.
For more details...
MTG acquires 51% of online video network, Zoomin.TV for EUR 45 million
20-July-2015 | Online Video | M&A
MTG has acquired 51% of Zoomin.TV, the online video entertainment network, content production and advertising sales house. Zoomin is the 5th largest MCN in the world, attracting more than 2 billion monthly video views and 100 million subscribers worldwide on YouTube. Zoomin also has a network of 2,000 publishers, including leading media brands such as Yahoo, AOL, Bild and Telegraaf. Zoomin`s daily production includes more than 400 premium short video clips in 18 languages and 27 categories from video journalists all around the world. Zoomin`s advertisers include P&G, Philips, Volkswagen and Unilever. Transaction values Zoomin at EUR 88 million.
For more details...
GroupM (WPP plc) acquires a majority stake in Turkish marketing firm, directComm
20-July-2015 | Digital Marketing | M&A
WPP`s subsidiary GroupM (a leading media planning and buying group) has acquired a majority stake in directComm Marketing Group, a leading provider of integrated direct marketing services in Turkey. directComm specialises in digital marketing, customer relationship management, events and social media. Clients include Turk Telekom, Siemens and Sony Mobile. Founded in 2000 and based in Istanbul, directComm employs around 70 people. Unaudited revenues for the year ended 31 December 2014 were approximately USD 6.5 million.
For more details...
eBay acquires online second hand shop for women`s clothing, Twice
20-July-2015 | E-commerce | M&A
The e-commerce marketplace, eBay has acquired Twice, a startup that runs an online second hand shop for women`s clothing. Founded in 2012, Twice sells used brand-name clothing (brands such as J Crew, Coach, and Calvin Klein). Twice was backed by venture capital firm Andreessen Horowitz.
For more details...
Tele Columbus acquires German cable TV firm, PrimaCom for EUR 711 million
16-July-2015 | Cable TV | M&A
German cable TV company Tele Columbus has agreed to acquire PrimaCom for EUR 711 million in cash; the combination will become the country`s third biggest operator, supplying about 2.8 million homes. Primacom was owned by a group of former creditors (including ING). The transaction does not require regulatory clearance.
For more details...
 
 
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