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Outlook for European Free to air broadcasters
Industry Analysis  
Date published: 07-05-2013
Number of pages: 100
Number of tables/charts: 75
Format: PDF
Author: G2Mi Research
Price: (for non-subscribers): GBP 950.00 (excluding sales tax)
This new 100 page report analyses the emerging television landscape and details the strategies of innovators in online video who are looking to take a share of the TV advertising market. The first part of the report analyses the emerging television landscape, with a particular focus on the impact of online video on the FTA TV market. It also profiles key innovators in the sector, such as Aereo, YouTube and Amazon. The second part of the report discusses key short and long term industry challenges, focusing on economic growth, adspend trends and viewing behaviour (in both TV and online video). The third part of the report provides an in-depth analysis of five leading European FTA broadcasters (ITV, TF1, Mediaset, AtresMedia and RTL). It compares the companies using a comprehensive range of financial and operational key performance indicators (over a 5 year period), analyses their strategies, strengths and weaknesses. The report is primarily focused on the key European countries of France, Germany, Italy, Spain and the United Kingdom (UK).
Table of Contents
1.	Summary
2.	The Emerging Television Landscape
3.	Industry Trends & Prospects
3.1.	Short term
3.2.	Long term
3.3.	Economic growth
3.4.	Adspend analysis
3.5.	Viewing trends
4.	Peer Group Analysis  I : Key Metrics Analysis
4.1.	Revenue and Profitability
4.2.	Growth
4.3.	Diversification
4.4.	Operating Costs Analysis
4.5.	Efficiency
4.6.	Financial strength
4.7.	Investment
4.8.	Shareholders returns
4.9.	Share price performance
5.	Peer Group Analysis II : Scorecard Analysis & Strategic Initiatives
5.1.	Scorecard analysis
5.2.	TF1
5.3.	ITV
5.4.	Mediaset
5.5.	AtresMedia
5.6.	RTL Group
6.	Appendix
7.	Key financial data and ratios 
8.	Company Analysis
8.1.	TF1
8.2.	ITV
8.3.	Mediaset
8.4.	AtresMedia
8.5.	RTL Group
Companies covered
TF1, ITV, Mediaset, AtresMedia, RTL Group, youtube, amazon, aereo, prosiebensat1, bbc, channel 4, m6
Reasons To Buy
Premium Reports are designed for users who require access to authoritative data and analysis in a form that can be used efficiently. The reports are particularly helpful for understanding companies, industry size and structure, trends and competitive environment and form an ideal starting point for developing market entry strategies, identifying potential acquisitions and partners and understanding competitors. Strategy and business development professionals, advisors and consultants will find the reports particularly useful.
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